GROUP
INDEX
Client: Index Group
Segment: Environmental and Forest Engineering Group
WHAT HAVE WE DONE
- positioning strategy
- brand architecture
- visual identity of the group and subbrands
- manifest text + slogan
- communication planning
- stationery shop
- institutional materials
- car fleet
- internal and external customization project for a Ducato vehicle
OVER 40 YEARS OF TRADITION IN ENVIRONMENTAL ENGINEERING,
AT THE SERVICE OF BRAZIL
Grupo Index is formed by environmental and forestry engineering companies. With a very up-to-date and modern business profile, one of the Group's important strategic pillars is communication. And that's why a partnership that has lasted over 10 years with Yup was very important in building and strengthening a solid positioning, in half a segment with several companies that already have tradition, however, lack of communication.
MANIFEST:
DUCATO CUSTOMIZATION
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The project aimed to customize the Ducato vehicles, which travel around the works (from drilling to soil analysis) of the group by country. External customization demonstrates group positioning and the internal part has some needs to be addressed in the customization:
- Load the materials necessary for the operation: 1.20m high drills, cement bags and an automated tractor;
- Space for the technician's personal belongings
- Built-in office
- Electrical installations
For this, Yup had a team that included an engineer, an architect and designers.