Evangelize Association
Client: Evangelize Association
Founded in: 2005
Segment: social assistance
WHAT HAVE WE DONE:
Communication positioning, based on the strategic branding project.
> Slogan, brand manifest, communication tone, logo, visual identity and institutional trousseau.
The Evangelizar Association was created by Father Reginaldo Manzotti in 2005 and is a non-profit or politically interested institution
and has support
of the Archdiocese
from Curitiba.
Essence
​
Welcome hearts and positively impact lives.
Purpose
​
To form individuals endowed with hope and Catholic faith, who earn his Graces and are multipliers of the Word.
Typography is linked to the values that the brand should express, as a strong and welcoming brand, thick transmits security printing. Some corners of the lyrics were rounded again bringing flexibility and humanization.
The symbol deals with the Divine, the writing connects to the Human, generates empathy.
Evangelizing brings people a new awakening, a new dawn for life. That's why the dot of the "i" turned yellow, differing from the green letters to refer to this new rising sun.
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In all subbrands, it is in a different color from the lettering, following the movement of the Association's brand, creating a visual pattern for the set of brands.
Redesign de marca
Redesign de marca
Redesign de marca
The symbol represents the hands, which, coming out of the bible - as a symbol of evangelization - reach redemption - the cross. The hands still refer to the white dove that is the Holy Spirit, which brings the message, the Word.
The design change was intended to improve its applicability and fit it to the brand's personality.
